Video Entertainment System,
TV-Datorspel - Sweden
Sticker below is from a LUXOR Video Entertainment System
Located on the Back of game system
Information below was taken from the
RADIO MUSEUM PAGE
Titled "History of the radio manufacturer Luxor Radio AB; Motala"
Name: Luxor Radio AB; Motala (S)
Luxor Radio AB (AB Radiofabriken Luxor); Motala, Sweden: Founded by Axel Holstensson in 1923 and later beeing one of the largest radio
makers in Sweden. Sells in Switzerland through: Apco AG; Zürich.
Repräsentant in Deutschland: Fritz Winkler; Baldestrasse 3; München 5. Ab 1975 Niederlassung in Deutschland als Luxor Electronic GmbH in 2
Hamburg 54, ieler Strasse 555.
In 1985 acquired by Nokia. Nowadays Vestel uses the brand.
Founded in 1923 in Motala, Sweden by Axel Holstensson to manufacture crystal radio sets but quickly grew in to one of the larger Swedish radio
manufacturers. Expanded into other areas of Brown Goods manufacture and in the 1950's became one of the first European mass manufacturers of television
sets. Despite being small on an international scale and with marketing and distribution almost entirely limited to the north-western part of Europe, Luxor was
actually a full line manufacturer, by 1976 the company not only sold a wide range of TV and hi-fi products including separates and high tech products like
video recorders but also TV games and cheaper products like portable radios and suchlike, it had a workforce of over 2600 and a turnover of more than 700
million SEK pr. annum. However disaster struck later that year when the company's TV manufacturing plant burnt to the ground, since TV production was by
this time a mainstay of the company this was a blow from which it never really recovered as the increased competition in the market in the following years did
give it the necessary room to recover. In 1978 the company formed a new division called Luxor Datorer (Datorer = Computers) and introduced the ABC80,
a Z80 based personal computer that became very popular in northern Europe and the first satellite TV set-top box. The ABC80 is intriguing since the only
computer experience the company had prior to this was a very limited production run of terminals for Saab but nevertheless they made quite a success out of
its manufacture by utilising their CE manufacturing know how and existing production facilities, for instance the monitor that came with the ABC80 was a
modified portable TV and so on, this enabled the company to offer their computer products considerably cheaper than comparable imported items despite
having a much smaller market and superior specifications, another factor was that the company also sold the computer through their existing dealer network
but in most other countries computers where sold almost exclusively in computer and electronic stores rather than in electrical retailers. The company however
hit cash flow problems in 1979 and was nationalised later that year. Luxor was reasonably successful under government control but mounting pressures from
their competitors forced the Swedish government to get rid of the company and it was sold to Nokia in 1984 who merged the Brown goods part of the
operation with Salora which still uses the Luxor brand to sell their products in Sweden, the Luxor Datorer operation was closed down in 1986 but the set-top
box manufacturing part of the operation survived.